THE HUMBRELLA OF PRODUCTS, SERVICES AND MORE
HUM media products contribute the march towards personalization and connectivity of interests on a worldwide scale. We intend to show how high performance computing, applied to information gathering, analysis, production and distribution can help people solve problems.
The HUM interactive content marketplace will present content for both consumers and clients, and our social, human and interactive exchange will be a most important kind of new intelligence source harnessed for the `mission of information’.
For consumers, HUM will provide a continuously current, branded content source representing a uniquely global and socially inclusive point of view as free and subscription access products. Multiplatform engagement tools will offer media in the most compelling and appealing ways for the widest global audience possible.
For our professional client base, HUM will supply raw source and comprehensive tailor-made news content; marketing, production and custom cultural research, consulting, branding, and creative services expertise distinctly based on the HUM footprint of countries packaged as distinctively consistent reliable products for the world's information markets.
PRODUCTS AND SERVICES
HUM is shaping its gathering and production processes in a `new model’ of information reporting, which puts presentations in one of five forms, for both consumers and media clients.
HUM will offer online and mobile customers signature news and branded content which can be accessed for free on HUMNEWS.COM; or as more tailored, in depth media products by subscribing to an interactive marketplace for a low monthly fee.
NEWS FEED & INDUSTRY SYNDICATION
Prospective media clients around the world that have a potential need for HUM’s content are looking to shore up or expand their product options on a continuous, credible basis by utilizing more video, images and stories related to the `geographic gap ™’ countries which HUM is covering, in order to broaden and deepen their own service offerings.
The Company is creating a uniquely rich content library, featuring a never-before-offered asset of video, photography, audio products and art; licensed as distinctive media and information, for use by clients in their own worldwide production activities, supporting the need for images and footage in all areas of global communications.
CUSTOM PRODUCTION, MARKETING, CREATIVE CLIENT SERVICES
The production arm of HUM offers a custom services marketplace, providing expert, broadcast quality, cultural research consulting, production, marketing, branding, information and creative expertise distinctly based on the unique HUM footprint of countries.
HUM RESEARCH & LABS
By employing peerless progressive technology, unmatched infrastructure, and advanced networking systems to gather, create, and deliver a fully global, digital content business HUM will prove the Company is an unrivaled news agency leveraging a multitude of untapped resources, focused specifically on the `GEOGRAPHIC GAP ’ countries - to create a new information model designed for the 22nd Century.
HUM Labs will provide the Company with computational capabilities to harness an unlimited geographic scope, unparalleled interconnectivity, and ultimately the most unique media and research the world has ever seen; giving us the tools to finally harness the power of the long promised information age and allowing us to provide our audience and our clients with a level of predictive observation of what is unfolding on the wider global stage.
THE GEOGRAPHIC GAP
- PROBLEM: There are 237 countries/territories in the world. Yet, the 4 largest newsgathering and distribution organizations which supply content to 90% of the planet’s media, only report from 121 countries. They overlap operations in 77, and are differentiated only by 45.
- RESULT? 116 countries NOT covered by mainstream media – almost half the world, and 4 billion people. (HUM Research, 2009 All rights reserved.)
- HUM refers to this as the ‘GEOGRAPHIC GAP™ ’in global media - and the Company’s market opportunity.
- 63 of these 116 countries also feature on the UN’s G77 list of most impoverished global nations and are generally considered `developing countries’. (HUM Research, 2009. All rights reserved.)